To Offer Advisory Services
Troon, the world leader in golf course management, has agreed to join Greenlight Advisors’ Certified Partner Program and offer advisory services to their member golf courses. Greenlight Advisors, developer of GolfClubBenchmarks.com, pioneered financial benchmarking for municipal golf operators with their annual Municipal Golf Study and confidentially gathered key financial and operational data from hundreds of municipal golf courses across the United States and published the first ever municipal golf operators benchmarking study.
“This is an exciting opportunity for municipal golf course operators to participate in a study for the good of the entire golf industry,” said Joe Goodrich, Vice President at Troon. “Troon is excited to give back to an industry that has been so integral to our success. Strengthening municipal golf course performance, by way of this study, will reap long-term health and good fortunes for the entire golf industry and Troon is thrilled to be part of that story. We are thrilled to partner with Greenlight Advisors and complement their benchmark service with our advisory services team of professionals, backed by our years of experience.”
“Benchmarking is critical for golf course operators and owners because it provides a clear, data-driven view of how your course performs compared to industry standards. While reviewing internal reports and data is important, without an external reference point, it’s difficult to know if your metrics truly reflect success or if there are areas for improvement,” said Mike Suglich, CPA and Founder at Greenlight Advisors. “By comparing your golf course’s Financial and Operational Key Performance Indicators (KPIs) against regional and industry averages, you gain valuable insight into how your course stacks up against peers. In addition, you will discover the formula for peers that are performing in the top quartile (25%) in profitability. Benchmarking highlights strengths, identifies weaknesses, and offers a path to growth. It allows you to set realistic, informed goals and budgets, helping you stay on track for long-term success and sustainability.”
To support Greenlight Advisors’ Municipal Golf Study, Troon will provide a complimentary assessment report on the performance of your golf courses benchmark reports. The combination of your Benchmark Reports along with Troon’s professional assessment will provide you with a clear picture and the next steps to improve profitability at your course. This offer is available to any municipal golf operator that joins Greenlight Advisors’ GolfClubBenchmarks.com before May 31st, 2025.
About Greenlight Advisors and GolfClubBenchmarks.com
Greenlight Advisors is driven by the facts. Your Courses Financial and Operational Data are Trying to Tell You Something. We gather and illuminate your Data in easy-to-read benchmark reports and compare your financial and operational results to regional and national averages. This allows golf course operators to make informed decisions and improve their courses’ financial performance.
For success stories https://golfclubbenchmarks.com/press/ or email mike@greenlightadvisors.com.
About Troon
Troon, a world leader in golf course management, joins Greenlight Advisors and the National Golf Course Owners Association (NGCOA) to underscore Troon’s focus on best-in-class operations in Municipal Golf. Troon, a long-time member of the NGCOA, has offered their experienced professional team and municipal golf course resources to participate in and support this industry-critical initiative. Headquartered in Scottsdale, AZ., Troon is the world’s largest golf management company providing services at 940-plus locations in 45-plus states and 40-plus countries, including operational responsibility for 575-plus 18-hole equivalent golf courses. True Club Solutions, a division of Troon, is a resource to Municipalities that own golf courses through consulting on operations, marketing, agronomy, customer service, community engagement and capital projects. For more information call 480.477.0505 or visit https://troon.com/management-services/advisory-services.
