Financial Performance
Benchmark revenue, margins, and expenses against peer courses.
Operational Performance
Track rounds, utilization, labor, and efficiency KPIs.
Capital Asset Stewardship
Understand real estate, maintenance cost, and reinvestment needs.
Player Experience
Measure ADR, rack rate, and utilization to sharpen the guest experience.
Membership Plans
Find the Membership That Matches Your Performance Journey
Essentials
Measure Your Performance
$995/ year
Best for: First-time benchmark users and U.S. Golf Study participants.
- Best-in-Class Report Card™
- Year-over-year tracking for your course
- U.S. Golf Study participation included
Most Popular
Professional
Benchmark. Improve. Lead.
$2,495/ year
Best for: Facilities actively managing performance through comprehensive dashboards and reporting.
- Everything in Essentials
- Full financial & operations benchmarks by region and industry
- Year-over-year vs. region and industry
- Comprehensive executive dashboards
Best Value
Professional Advanced
Executive Intelligence for Better Decisions.
$3,995/ year
Best for: Executive teams seeking advanced benchmarking, strategic comparisons, and AI-ready insights.
- Everything in Professional
- Custom peer-group comparisons
- Multi-year trend modeling
- Early access to AI Executive Insights
Enterprise
Performance Intelligence at Scale.
Custom
Custom portfolio pricing
Best for: Management companies, municipal systems, golf associations, and strategic partners requiring portfolio-wide reporting.
- Everything in Professional Advanced
- Portfolio-wide, multi-course reporting
- Dedicated account manager
- Custom data feeds & API access
Full Feature Comparison
| Essentials | Professional | Prof. Advanced | Enterprise | |
|---|---|---|---|---|
| Benchmark Reports | ||||
| Best-in-Class Report Card™ | ✓ | ✓ | ✓ | ✓ |
| Annual Benchmark – Financials by Region and Industry | – | ✓ | ✓ | ✓ |
| Annual Benchmark – Operations / KPIs by Region and Industry | – | ✓ | ✓ | ✓ |
| Year over Year – My Course | ✓ | ✓ | ✓ | ✓ |
| Year over Year – My Region | – | ✓ | ✓ | ✓ |
| Year over Year – Industry | – | ✓ | ✓ | ✓ |
| Financial Benchmarks by Region and Industry | ||||
| Golf Operations Breakdown: Revenue, COGS, Gross Margin | – | ✓ | ✓ | ✓ |
| Food and Beverage: Revenue, COGS, Gross Margin | – | ✓ | ✓ | ✓ |
| Retail Merchandise: Revenue, COGS, Gross Margin | – | ✓ | ✓ | ✓ |
| Golf Course Maintenance: Expense | – | ✓ | ✓ | ✓ |
| Clubhouse & Administration: Expense | – | ✓ | ✓ | ✓ |
| Net Income | – | ✓ | ✓ | ✓ |
| Operations Benchmarks by Region and Industry | ||||
| Real Estate – Acres, Holes, Maintenance Cost per Acre | – | ✓ | ✓ | ✓ |
| Number of Employees – Golf Shop (Full and Part Time) | – | ✓ | ✓ | ✓ |
| Number of Employees – Grounds (Full and Part Time) | – | ✓ | ✓ | ✓ |
| Water Expense | – | ✓ | ✓ | ✓ |
| Rounds / Starts – Played | – | ✓ | ✓ | ✓ |
| Rounds / Starts – Playable Starts (Weather Computed) | – | ✓ | ✓ | ✓ |
| Rounds / Starts – Utilization Percent (Played ÷ Playable Starts) | – | ✓ | ✓ | ✓ |
| Revenue Per Start / Average Daily Rate (ADR) | – | ✓ | ✓ | ✓ |
| Weekend Rack Rate | – | ✓ | ✓ | ✓ |
| Advanced Intelligence | ||||
| Custom Peer Group Comparisons | – | – | ✓ | ✓ |
| Multi-Year Trend Modeling | – | – | ✓ | ✓ |
| AI Executive Insights (Coming Soon) | – | – | ✓ | ✓ |
| Enterprise & Portfolio | ||||
| Multi-Course / Portfolio Reporting | – | – | – | ✓ |
| Dedicated Account Manager | – | – | – | ✓ |
| Custom Data Feeds & API Access | – | – | – | ✓ |
Add-Ons
Additional Users
$500per user
One-Time Onboarding Fee
$500per course
Optional Services
Greenlight Advisor's Best-in-Class Report Card™ Annual Report
$2,500
Certified Partner Benchmark Assessment
$2,500per course
For additional pricing information contact
mike@greenlightadvisors.com
or call 312-719-0308 · ver.Mar_2026
The Performance Journey
Every Membership Moves You Forward
1
Measure
→
2
Benchmark
→
3
Improve
→
4
Optimize
→
5
Lead
Why Members Join
Outcomes That Matter to Golf Leaders
Confidential Benchmarking
Your data stays protected — results are reported only in aggregate.
Executive Dashboards
Clean, board-ready visuals that turn raw numbers into decisions.
Performance Intelligence
Go beyond raw data to know exactly where to focus next.
Historical Trends
Track your course's trajectory year over year, not just a snapshot.
Regional & National Comparisons
See how you stack up against peers in your market and across the country.
AI Executive InsightsComing Soon
Automated, AI-generated recommendations tailored to your facility.
Enterprise Solutions
Performance Intelligence for Multi-Course Organizations
Enterprise licensing brings portfolio-wide performance intelligence to organizations managing multiple facilities — with consolidated reporting and a dedicated point of contact.
- Management Companies
- Municipal Golf Systems
- Allied Golf Associations
- Strategic Industry Partners
Ready to Improve Performance?
Join golf facilities across the country using GolfClubBenchmarks.com to make better decisions through performance intelligence.