Illuminated Data

How does it work?

We capture your financial and operational data, then illuminate it in a competitive context so you can make clear, informed decisions.

How does your golf club stack up?

Benchmarking is a way of discovering if your best performance is being achieved. This information can be used to identify gaps in your golf club’s processes in order to achieve an advantage in your operations and against your competitors. Golf club benchmarks help you discover the power of benchmarked data.

Competitive benchmarking is used when a golf club wants to evaluate its results compared to past performance or compared to competitors. In addition, competitive benchmarking is used when a golf club needs to identify standard industry performance targets. When compared to peers or competitors, external benchmarking can help you identify weaknesses that will help your golf club catch up to the competition that may be outperforming you. In addition, it helps your management team and workforce become more accepting of new ideas and influences.

Benchmarks can allow you to:

Gain an independent perspective on how well you perform compared to other golf clubs.

Drill down into performance gaps to identify areas for improvement.

Develop a standardized set of processes and metrics.

Enable a mindset and culture of continuous improvement.

Set performance expectations.

The Illuminating Indicators


When you get the green light, hit the gas. Keep moving forward and picking up speed. This is when you know your finances are performing and the road is wide open before you.


When we give you the yellow light, you should proceed with caution. Look at the numbers carefully and make smart choices to keep moving forward.


Here’s where we stop. Red is the color of alarm. But always keep calm because, with the right information, you can remedy the red to get back on track.